From April to October, the boathouse is docked in Sachsenhausen, offering a view of the Skyline. In addition to weekend parties, concerts, and a variety of cultural events, Yachtklub provides a sunny spot to relax, with Tapas and homemade cakes.

The Corporate and Motion Identity emphasize playfulness: a color scheme based off of water, nature and sun, sharp graphics in bold and fun motion. A blinking smiley, a waving hand or an abstract wave - the animations were available as GIFs on Instagram to promote the Brand Relaunch. The digital Social Media Campaign was accompanied by Posters, Flyers and other Print products showcasing the new Corporate Identity in it‘s flexibility and diversiveness.