Your address for CBD, incense and feel-good vibes. Happy 420 was founded by Jakob Malkmus and Marvin Game, making happiness their mission. I was briefed to create a Motion Identity that sustains the textured Look and Feel of the Graphic Design and emphasizes the relaxed, happy undertone. Colorful and bold, analogue-appearing lines and illustrations smoothly set in motion.

The Motion Assets include backgrounds for Reels, templates for lower thirds, titles and text animations as well as the logo animation, making the Motion Identity applicable across all brand platforms.