ifp Executive Search. Management Diagnostik.

ifp is one of the largest independent consultancies in the german-speaking world for the search, selection, assessment and development of middle and senior managers.

While many competitors differentiate themselves through industry expertise, the ifp’s unique position lies in its industry-neutral, scientifically and psychologically grounded approach, which has enjoyed the trust of companies, universities, and public institutions for decades.

The new motion design reflects the brand’s approachable attitude. Movements appear deliberately imperfect, they slow down, pause briefly, and resume with care. Smooth transitions and soft masks echo the look and feel of the photos, creating a calm, high-quality overall impression. The slow pace and gentle easing give the animations a natural, effortless quality.
The hand-drawn line forms the central design principle of the brand identity. It responds to content, comments on it, and sets accents. In doing so, it is always directly related to the headlines: both elements achieve their full effect through their interplay. This creates a distinct visual language that makes complex topics accessible and subtly conveys the brand’s character.

Combined with the striking color scheme, generous white space, and distinctive headlines, this creates an unmistakable visual presence. The typography conveys confidence and professional expertise without coming across as heavy or aloof. Instead, it creates a sense of lightness that underscores the ifp’s openness and humanity and confidently sets the brand apart from its competitors.

Through a unique blend of warmth, authenticity, and visual clarity, the photography emphasizes a human-centered approach. A sensitive use of color results in images that feel approachable while exuding a sense of high quality. Characteristic features include strategically placed blurring, nuanced brightness contrasts, and a lively, natural look. The images appear neither staged nor overly polished, but rather convey genuine encounters, presence and personality. The result is a visual world that authentically complements the brand identity.

Beautifully designed yet not at all formal – ifp’s Christmas cards are an invitation to use the coming days to pause for a moment and reflect on special aspects of life. Mini-essays explore topics such as time, contentment, and experience. A high-quality line drawing complements each reflection with lightness.
The custom-composed sound design translates this approach into sound. Inspired by the organic, imperfect quality of the drawn line, it creates a soundscape of natural sounds and subtle textures. The warm, human character complements the visual elements and lends the brand additional emotional depth.
The website goes far beyond being merely a platform for promoting the institute’s image. It offers a comprehensive look at the institute, introduces partners and showcases the breadth of ifp’s industry expertise. At the same time, it serves as a central information and recruiting platform where current job openings and career opportunities are presented.